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TITLE: Advertising and Promotions Managers
DEFINITION: Plan and direct advertising policies and programs to create or promote interest in a product or service for a department, an entire organization, or on an account basis.
TASKS:
1. Directs activities of workers engaged in developing and producing advertisements.
2. Plans and executes advertising policies of organization.
3. Plans and prepares advertising and promotional material.
4. Confers with department heads and/or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
5. Formulates plans to extend business with established accounts and transacts business as agent for advertising accounts.
6. Coordinates activities of departments, such as sales, graphic arts, media, finance, and research.
7. Confers with clients to provide marketing or technical advice.
8. Monitors and analyzes sales promotion results to determine cost effectiveness of promotion campaign.
9. Inspects layouts and advertising copy and edits scripts, audio and video tapes, and other promotional material for adherence to specifications.
10. Supervises and trains service representatives.
11. Reads trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.
12. Consults publications to learn about conventions and social functions and organizes prospect files for promotional purposes.
13. Represents company at trade association meetings to promote products.
14. Directs product research and development.
15. Contacts organizations to explain services and facilities offered or to secure props, audio visual materials, and sound effects.
16. Adjusts broadcasting schedules due to program cancellation.
17. Directs conversion of products from USA to foreign standards.
18. Inspects premises of assigned stores for adequate security and compliance with safety codes and ordinances.
KNOWLEDGE:
Knowledge elements are ranked by importance.
100 Sales and Marketing
Knowledge of principles and methods involved in showing, promoting, and selling products or services. This includes marketing strategies and tactics, product demonstration and sales techniques, and sales control systems
96 Administration and Management
Knowledge of principles and processes involved in business and organizational planning, coordination, and execution. This includes strategic planning, resource allocation, manpower modeling, leadership techniques, and production methods
92 Communications and Media
Knowledge of media production, communication, and dissemination techniques and methods including alternative ways to inform and entertain via written, oral, and visual media
79 Customer and Personal Service
Knowledge of principles and processes for providing customer and personal services including needs assessment techniques, quality service standards, alternative delivery systems, and customer satisfaction evaluation techniques
75 English Language
Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar
63 Education and Training
Knowledge of instructional methods and training techniques including curriculum design principles, learning theory, group and individual teaching techniques, design of individual development plans, and test design principles
58 Mathematics
Knowledge of numbers, their operations, and interrelationships including arithmetic, algebra, geometry, calculus, statistics, and their applications
54 Psychology
Knowledge of human behavior and performance, mental processes, psychological research methods, and the assessment and treatment of behavioral and affective disorders
54 Economics and Accounting
Knowledge of economic and accounting principles and practices, the financial markets, banking, and the analysis and reporting of financial data
54 Fine Arts
Knowledge of theory and techniques required to produce, compose, and perform works of music, dance, visual arts, drama, and sculpture
50 Computers and Electronics
Knowledge of electric circuit boards, processors, chips, and computer hardware and software, including applications and programming
42 Public Safety and Security
Knowledge of weaponry, public safety, and security operations, rules, regulations, precautions, prevention, and the protection of people, data, and property
38 Personnel and Human Resources
Knowledge of policies and practices involved in personnel/human resource functions. This includes recruitment, selection, training, and promotion regulations and procedures; compensation and benefits packages; labor relations and negotiation strategies; and personnel information systems
38 Law, Government and Jurisprudence
Knowledge of laws, legal codes, court procedures, precedents, government regulations, executive orders, agency rules, and the democratic political process
33 Sociology and Anthropology
Knowledge of group behavior and dynamics, societal trends and influences, cultures, their history, migrations, ethnicity, and origins
33 Design
Knowledge of design techniques, principles, tools and instruments involved in the production and use of precision technical plans, blueprints, drawings, and models
29 Geography
Knowledge of various methods for describing the location and distribution of land, sea, and air masses including their physical locations, relationships, and characteristics
29 Telecommunications
Knowledge of transmission, broadcasting, switching, control, and operation of telecommunications systems
25 Foreign Language
Knowledge of the structure and content of a foreign (non-English) language including the meaning and spelling of words, rules of composition and grammar, and pronunciation
17 Philosophy and Theology
Knowledge of different philosophical systems and religions, including their basic principles, values, ethics, ways of thinking, customs, and practices, and their impact on human culture
17 Production and Processing
Knowledge of inputs, outputs, raw materials, waste, quality control, costs, and techniques for maximizing the manufacture and distribution of goods
13 Clerical
Knowledge of administrative and clerical procedures and systems such as word processing systems, filing and records management systems, stenography and transcription, forms design principles, and other office procedures and terminology
13 History and Archeology
Knowledge of past historical events and their causes, indicators, and impact on particular civilizations and cultures
13 Transportation
Knowledge of principles and methods for moving people or goods by air, rail, sea, or road, including their relative costs, advantages, and limitations
8 Therapy and Counseling
Knowledge of information and techniques needed to rehabilitate physical and mental ailments and to provide career guidance including alternative treatments, rehabilitation equipment and its proper use, and methods to evaluate treatment effects
8 Building and Construction
Knowledge of materials, methods, and the appropriate tools to construct objects, structures, and buildings
4 Mechanical
Knowledge of machines and tools, including their designs, uses, benefits, repair, and maintenance
4 Engineering and Technology
Knowledge of equipment, tools, mechanical devices, and their uses to produce motion, light, power, technology, and other applications
SKILLS:
Skills elements are ranked by importance.
88 Coordination
Adjusting actions in relation to others' actions
79 Time Management
Managing one's own time and the time of others
79 Reading Comprehension
Understanding written sentences and paragraphs in work related documents
79 Speaking
Talking to others to effectively convey information
79 Information Gathering
Knowing how to find information and identifying essential information
79 Implementation Planning
Developing approaches for implementing an idea
79 Idea Evaluation
Evaluating the likely success of an idea in relation to the demands of the situation
79 Idea Generation
Generating a number of different approaches to problems
75 Critical Thinking
Using logic and analysis to identify the strengths and weaknesses of different approaches
75 Identification of Key Causes
Identifying the things that must be changed to achieve a goal
75 Management of Personnel Resources
Motivating, developing, and directing people as they work, identifying the best people for the job
75 Active Listening
Listening to what other people are saying and asking questions as appropriate
75 Judgment and Decision Making
Weighing the relative costs and benefits of a potential action
71 Information Organization
Finding ways to structure or classify multiple pieces of information
71 Solution Appraisal
Observing and evaluating the outcomes of a problem solution to identify lessons learned or redirect efforts
71 Monitoring
Assessing how well one is doing when learning or doing something
71 Social Perceptiveness
Being aware of others' reactions and understanding why they react the way they do
71 Product Inspection
Inspecting and evaluating the quality of products
71 Visioning
Developing an image of how a system should work under ideal conditions
67 Systems Evaluation
Looking at many indicators of system performance, taking into account their accuracy
67 Active Learning
Working with new material or information to grasp its implications
67 Problem Identification
Identifying the nature of problems
63 Identifying Downstream Consequences
Determining the long-term outcomes of a change in operations
58 Management of Material Resources
Obtaining and seeing to the appropriate use of equipment, facilities, and materials needed to do certain work
58 Synthesis/Reorganization
Reorganizing information to get a better approach to problems or tasks
58 Systems Perception
Determining when important changes have occurred in a system or are likely to occur
58 Writing
Communicating effectively with others in writing as indicated by the needs of the audience
58 Operations Analysis
Analyzing needs and product requirements to create a design
54 Management of Financial Resources
Determining how money will be spent to get the work done, and accounting for these expenditures
50 Service Orientation
Actively looking for ways to help people
50 Persuasion
Persuading others to approach things differently
42 Instructing
Teaching others how to do something
38 Learning Strategies
Using multiple approaches when learning or teaching new things
38 Negotiation
Bringing others together and trying to reconcile differences
38 Equipment Selection
Determining the kind of tools and equipment needed to do a job
33 Mathematics
Using mathematics to solve problems
25 Technology Design
Generating or adapting equipment and technology to serve user needs
25 Operation and Control
Controlling operations of equipment or systems
21 Installation
Installing equipment, machines, wiring, or programs to meet specifications
8 Testing
Conducting tests to determine whether equipment, software, or procedures are operating as expected
4 Programming
Writing computer programs for various purposes .
ABILITIES:
Abilities elements are ranked by importance.
100 Oral Expression
The ability to communicate information and ideas in speaking so others will understand
96 Originality
The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem
96 Fluency of Ideas
The ability to come up with a number of ideas about a given topic. It concerns the number of ideas produced and not the quality, correctness, or creativity of the ideas.
96 Written Expression
The ability to communicate information and ideas in writing so others will understand
92 Written Comprehension
The ability to read and understand information and ideas presented in writing
92 Oral Comprehension
The ability to listen to and understand information and ideas presented through spoken words and sentences
83 Speech Clarity
The ability to speak clearly so that it is understandable to a listener
83 Near Vision
The ability to see details of objects at a close range (within a few feet of the observer)
71 Speech Recognition
The ability to identify and understand the speech of another person
71 Deductive Reasoning
The ability to apply general rules to specific problems to come up with logical answers. It involves deciding if an answer makes sense.
67 Inductive Reasoning
The ability to combine separate pieces of information, or specific answers to problems, to form general rules or conclusions. It includes coming up with a logical explanation for why a series of seemingly unrelated events occur together.
67 Visualization
The ability to imagine how something will look after it is moved around or when its parts are moved or rearranged
67 Mathematical Reasoning
The ability to understand and organize a problem and then to select a mathematical method or formula to solve the problem
58 Category Flexibility
The ability to produce many rules so that each rule tells how to group (or combine) a set of things in a different way.
58 Problem Sensitivity
The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem.
58 Memorization
The ability to remember information such as words, numbers, pictures, and procedures
58 Number Facility
The ability to add, subtract, multiply, or divide quickly and correctly
58 Visual Color Discrimination
The ability to match or detect differences between colors, including shades of color and brightness
54 Time Sharing
The ability to efficiently shift back and forth between two or more activities or sources of information (such as speech, sounds, touch, or other sources)
50 Selective Attention
The ability to concentrate and not be distracted while performing a task over a period of time
50 Information Ordering
The ability to correctly follow a given rule or set of rules in order to arrange things or actions in a certain order. The things or actions can include numbers, letters, words, pictures, procedures, sentences, and mathematical or logical operations.
50 Far Vision
The ability to see details at a distance
46 Speed of Closure
The ability to quickly make sense of information that seems to be without meaning or organization. It involves quickly combining and organizing different pieces of information into a meaningful pattern
42 Auditory Attention
The ability to focus on a single source of auditory (hearing) information in the presence of other distracting sounds
38 Trunk Strength
The ability to use one's abdominal and lower back muscles to support part of the body repeatedly or continuously over time without "giving out" or fatiguing
33 Perceptual Speed
The ability to quickly and accurately compare letters, numbers, objects, pictures, or patterns. The things to be compared may be presented at the same time or one after the other. This ability also includes comparing a presented object with a remembered object
33 Spatial Orientation
The ability to know one's location in relation to the environment, or to know where other objects are in relation to one's self
33 Arm-Hand Steadiness
The ability to keep the hand and arm steady while making an arm movement or while holding the arm and hand in one position
29 Extent Flexibility
The ability to bend, stretch, twist, or reach out with the body, arms, and/or legs
29 Flexibility of Closure
The ability to identify or detect a known pattern (a figure, object, word, or sound) that is hidden in other distracting material
25 Finger Dexterity
The ability to make precisely coordinated movements of the fingers of one or both hands to grasp, manipulate, or assemble very small objects
25 Wrist-Finger Speed
The ability to make fast, simple, repeated movements of the fingers, hands, and wrists
21 Manual Dexterity
The ability to quickly make coordinated movements of one hand, a hand together with its arm, or two hands to grasp, manipulate, or assemble objects
17 Peripheral Vision
The ability to see objects or movement of objects to one's side when the eyes are focused forward
17 Sound Localization
The ability to tell the direction from which a sound originated
17 Night Vision
The ability to see under low light conditions
13 Response Orientation
The ability to choose quickly and correctly between two or more movements in response to two or more signals (lights, sounds, pictures, etc.). It includes the speed with which the correct response is started with the hand, foot, or other body parts
13 Multilimb Coordination
The ability to coordinate movements of two or more limbs together (for example, two arms, two legs, or one leg and one arm) while sitting, standing, or lying down. It does not involve performing the activities while the body is in motion
13 Depth Perception
The ability to judge which of several objects is closer or farther away from the observer, or to judge the distance between an object and the observer
13 Hearing Sensitivity
The ability to detect or tell the difference between sounds that vary over broad ranges of pitch and loudness
8 Static Strength
The ability to exert maximum muscle force to lift, push, pull, or carry objects
8 Dynamic Strength
The ability to exert muscle force repeatedly or continuously over time. This involves muscular endurance and resistance to muscle fatigue
4 Reaction Time
The ability to quickly respond (with the hand, finger, or foot) to one signal (sound, light, picture, etc.) when it appears
4 Speed of Limb Movement
The ability to quickly move the arms or legs
4 Stamina
The ability to exert one's self physically over long periods of time without getting winded or out of breath
4 Gross Body Coordination
The ability to coordinate the movement of the arms, legs, and torso together in activities where the whole body is in motion
4 Gross Body Equilibrium
The ability to keep or regain one's body balance or stay upright when in an unstable position
4 Glare Sensitivity
The ability to see objects in the presence of glare or bright lighting
4 Control Precision
The ability to quickly and repeatedly make precise adjustments in moving the controls of a machine or vehicle to exact positions
WORK ACTIVITIES:
Work activities elements are ranked by importance.
96 Communicating With Other Workers
Providing information to supervisors, fellow workers, and subordinates. This information can be exchanged face-to-face, in writing, or via telephone/electronic transfer.
96 Selling or Influencing Others
Convincing others to buy merchandise/goods, or otherwise changing their minds or actions.
92 Making Decisions and Solving Problems
Combining, evaluating, and reasoning with information and data to make decisions and solve problems. These processes involve making decisions about the relative importance of information and choosing the best solution.
92 Communicating With Persons Outside Organization
Communicating with persons outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged face-to-face, in writing, or via telephone/electronic transfer.
88 Coordinating Work and Activities of Others
Coordinating members of a work group to accomplish tasks.
88 Establishing and Maintaining Relationships
Developing constructive and cooperative working relationships with others.
88 Organizing, Planning, and Prioritizing
Developing plans to accomplish work, and prioritizing and organizing one's own work.
88 Developing Objectives and Strategies
Establishing long range objectives and specifying the strategies and actions to achieve these objectives.
83 Developing and Building Teams
Encouraging and building mutual trust, respect, and cooperation among team members.
83 Getting Information Needed to Do the Job
Observing, receiving, and otherwise obtaining information from all relevant sources.
83 Guiding, Directing and Motivating Subordinates
Providing guidance and direction to subordinates, including setting performance standards and monitoring subordinates.
83 Providing Consultation and Advice to Others
Providing consultation and expert advice to management or other groups on technical, systems-related, or process related topics.
79 Interpreting Meaning of Information to Others
Translating or explaining what information means and how it can be understood or used to support responses or feedback to others.
79 Identifying Objects, Actions, and Events
Identifying information received by making estimates or categorizations, recognizing differences or similarities, or sensing changes in circumstances or events.
79 Thinking Creatively
Originating, inventing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
79 Analyzing Data or Information
Identifying underlying principles, reasons, or facts by breaking down information or data into separate parts.
79 Implementing Ideas or Programs
Conducting or carrying out work procedures and activities in accord with one's own ideas or information provided through directions/instructions for purposes of installing, modifying, preparing, delivering, constructing, integrating, finishing, or completing programs, systems, structures, or products.
79 Scheduling Work and Activities
Scheduling events, programs, activities, as well as the work of others.
75 Performing Administrative Activities
Approving requests, handling paperwork, and performing day-to-day administrative tasks.
75 Documenting or Recording Information
Entering, transcribing, recording, storing, or maintaining information in either written form or by electronic/magnetic recording.
75 Processing Information
Compiling, coding, categorizing, calculating, tabulating, auditing, verifying, or processing information or data.
71 Monitoring and Controlling Resources
Monitoring and controlling resources and overseeing the spending of money.
71 Judging Qualities of Things, Services, or People
Making judgments about or assessing the value, importance, or quality of things or people.
67 Resolving Conflict or Negotiating with Others
Handling complaints, arbitrating disputes, and resolving grievances, or otherwise negotiating with others.
67 Staffing Organizational Units
Recruiting, interviewing, selecting, hiring, and promoting persons for the organization.
67 Updating and Using Job-Relevant Knowledge
Keeping up-to-date technically and knowing one's own jobs' and related jobs' functions.
58 Coaching and Developing Others
Identifying developmental needs of others and coaching or otherwise helping others to improve their knowledge or skills.
58 Performing For or Working With Public
Performing for people or dealing directly with the public, including serving persons in restaurants and stores, and receiving clients or guests.
58 Evaluating Information Against Standards
Evaluating information against a set of standards and verifying that it is correct.
54 Monitor Processes, Material, or Surroundings
Monitoring and reviewing information from materials, events, or the environment, often to detect problems or to find out when things are finished.
54 Teaching Others
Identifying educational needs, developing formal training programs or classes, and teaching or instructing others.
54 Estimating Needed Characteristics
Estimating the Characteristics of Materials, Products, Events, or Information: Estimating sizes, distances, and quantities, or determining time, costs, resources, or materials needed to perform a work activity.
46 Interacting With Computers
Controlling computer functions by using programs, setting up functions, writing software, or otherwise communicating with computer systems.
38 Inspecting Equipment, Structures, or Material
Inspecting or diagnosing equipment, structures, or materials to identify the causes of errors or other problems or defects.
38 Handling and Moving Objects
Using one's own hands and arms in handling, installing, forming, positioning, and moving materials, or in manipulating things, including the use of keyboards.
29 Drafting and Specifying Technical Devices
Providing documentation, detailed instructions, drawings, or specifications to inform others about how devices, parts, equipment, or structures are to be fabricated, constructed, assembled, modified, maintained, or used.
25 Performing General Physical Activities
Performing physical activities that require moving one's whole body, such as in climbing, lifting, balancing, walking, stooping, where the activities often also require considerable use of the arms and legs, such as in the physical handling of materials.
13 Assisting and Caring for Others
Providing assistance or personal care to others.
4 Controlling Machines and Processes
Using either control mechanisms or direct physical activity to operate machines or processes (not including computers or vehicles).
WORK CONTEXT:
Work context elements are ranked by frequency (F), importance (I), responsibility (R), amount of contact (C), how serious (S), objective vs. subjective (O), automation (A), extent of frustration (E), responsible for health and safety (H), likelihood of injury (L), degree of injury (D) .
96 (F) Indoors
How frequently does this job require the worker to work: Indoors
87 (I) Importance of Being Sure All Is Done
How important is it to be sure that all the details of this job are performed and everything is done completely?
80 (I) Persuade Someone to a Course of Action
How important are interactions requiring the worker to: Persuade someone to a course of action (informally) or influence others to buy something (to sell)?
80 (I) Importance of Being Exact or Accurate
How important is being very exact or highly accurate in performing this job?
80 (I) Supervise, Coach, Train Others
How important are interactions requiring the worker to: Supervise, coach, train, or develop other employees?
78 (C) Job-Required Social Interaction
How much does this job require the worker to be in contact (face-to-face, by telephone, or otherwise) with others in order to perform it?
77 (I) Deal With External Customers
How important are interactions requiring the worker to: Deal with external customers (e.g., retail sales) or the public in general (e.g., police work)?
75 (F) Sitting
How much time in a usual work period does the worker spend: Sitting?
75 (S) Consequence of Error
How serious would the result usually be if the worker made a mistake that was not readily correctable?
74 (R) Responsibility for Outcomes and Results
How responsible is the worker for work outcomes and results of other workers?
70 (I) Provide a Service to Others
How important are interactions requiring the worker to: Provide a service to others (e.g., customers)?
64 (O) Objective or Subjective Information
How objective or subjective is the information communicated in this job?
63 (I) Coordinate or Lead Others
How important are interactions requiring the worker to: Coordinate or lead others in accomplishing work activities (not supervision)?
56 (E) Frustrating Circumstances
To what extent do frustrating circumstances ("road blocks" to work that are beyond the worker's control) hinder the accomplishment of this job?
54 (F) Frequency in Conflict Situations
How frequently do the job requirements place the worker in conflict situations?
54 (F) Standing
How much time in a usual work period does the worker spend: Standing?
53 (I) Importance of Being Aware of New Events
How important is being constantly aware of either frequently changing events (e.g. security guard watching for shoplifters) or infrequent events (e.g. radar operator watching for tornadoes) to performing this job?
47 (I) Take a Position Opposed to Others
How important are interactions requiring the worker to: Take a position opposed to coworkers or others?
46 (F) Walking or Running
How much time in a usual work period does the worker spend: Walking or running?
38 (F) Outdoors
How frequently does this job require the worker to work: Outdoors
36 (A) Degree of Automation
Indicate the level of automation of this job.
33 (F) Using Hands on Objects, Tools, Controls
How much time in a usual work period does the worker spend: Using hands to handle, control, or feel objects, tools or controls?
33 (F) Deal With Unpleasant or Angry People
How frequently does the worker have to deal with unpleasant, angry, or discourteous individuals as part of the job requirements?
29 (F) Making Repetitive Motions
How much time in a usual work period does the worker spend: Making repetitive motions?
26 (H) Responsible for Health and Safety of Others
How responsible is the worker for others' health and safety on this job?
21 (F) Contaminants
How often during a usual work period is the worker exposed to the following conditions: Contaminants (pollutants, gases, dust, odors, etc.)?
21 (F) Bending or Twisting the Body
How much time in a usual work period does the worker spend: Bending or twisting the body?
17 (F) Kneeling, Crouching or Crawling
How much time in a usual work period does the worker spend: Kneeling, stooping, crouching or crawling?
17 (I) Importance of Repeating Same Tasks
How important is repeating the same physical activities (e.g., key entry) or mental activities (e.g., checking entries in a ledger) over and over, without stopping, to performing this job?
13 (F) Sounds or Noise Levels Are Distracting
How often during a usual work period is the worker exposed to the following conditions: Sounds and noise levels that are distracting and uncomfortable?
13 (F) Extremely Bright or Inadequate Lighting
How often during a usual work period is the worker exposed to the following conditions: Extremely bright or inadequate lighting conditions?
13 (F) Hazardous Situations
How often does this job require the worker to be exposed to harardous situations? Hazardous Situations involving likely cuts, bites, stings, or minor burns
13 (I) Pace Determined by Speed of Equipment
How important is it to this job that the pace is determined by the speed of equipment or machinery? (This does not refer to keeping busy at all times on this job.)
8 (F) High Places
How often does this job require the worker to be exposed to high places? High Places (e.g., heights above 8 feet on ladders, poles, scaffolding, catwalks, etc.)
8 (F) Climbing Ladders, Scaffolds, Poles, etc.
How much time in a usual work period does the worker spend: Climbing ladders, scaffolds, poles, etc?
8 (F) Keeping or Regaining Balance
How much time in a usual work period does the worker spend: Keeping or regaining balance?
8 (F) Common Protective or Safety Attire
How often does the worker wear: Common protective or safety attire, such as safety shoes, glasses, gloves, hearing protection, hard-hat, or personal flotation device?
7 (D) Hazardous Situations
If injury, due to exposure to hazardous situations, were to occur while performing this job, how serious would be the likely outcome? Hazardous Situations involving likely cuts, bites, stings, or minor burns
5 (L) Hazardous Situations
What is the likelihood that the worker would be injured as a result of being exposed to hazardous situations while performing this job? Hazardous Situations involving likely cuts, bites, stings, or minor burns
4 (F) Hazardous Equipment
How often does this job require the worker to be exposed to harardous equipment? Hazardous Equipment (e.g., saws, machinery/mechanical parts include exposure to vehicular traffic, but not driving a vehicle)
4 (F) Hazardous Conditions
How often does this job require the worker to be exposed to hazardous conditions? Hazardous Conditions (e.g., high voltage electricity, combustibles, explosives, chemicals; do not include hazardous equipment or situations)
4 (F) Special Uniform
How often does the worker wear: A special uniform, such as that of a commercial pilot, nurse, police officer, or military personnel?
4 (F) Very Hot
How often during a usual work period is the worker exposed to the following conditions: Very hot (above 90 F) or very cold (under 32 F) temperatures?
4 (F) Cramped Work Space, Awkward Positions
How often during a usual work period is the worker exposed to the following conditions: Cramped work space that requires getting into awkward positions?
3 (D) High Places
If injury, due to exposure to high places, were to occur while performing this job, how serious would be the likely outcome? High Places (e.g., heights above 8 feet on ladders, poles, scaffolding, catwalks, etc.)
3 (D) Hazardous Conditions
If injury, due to exposure to hazardous conditions, were to occur while performing this job, how serious would be the likely outcome? Hazardous Conditions (e.g., high voltage electricity, combustibles, explosives, chemicals; do not include hazardous equipment or situations)
3 (D) Hazardous Equipment
If injury, due to exposure to hazardous equipment, were to occur while performing this job, how serious would be the likely outcome? Hazardous Equipment (e.g., saws, machinery/mechanical parts include exposure to vehicular traffic, but not driving a vehicle)
2 (L) High Places
What is the likelihood that the worker would be injured as a result of being exposed to high places while performing this job? High Places (e.g., heights above 8 feet on ladders, poles, scaffolding, catwalks, etc.)
2 (L) Hazardous Equipment
What is the likelihood that the worker would be injured as a result of being exposed to hazardous equipment while performing this job? Hazardous Equipment (e.g., saws, machinery/mechanical parts include exposure to vehicular traffic, but not driving a vehicle)
2 (L) Hazardous Conditions
What is the likelihood that the worker would be injured as a result of being exposed to hazardous conditions while performing this job? Hazardous Conditions (e.g., high voltage electricity, combustibles, explosives, chemicals; do not include hazardous equipment or situations)
INTERESTS:
Interest elements are ranked by occupational interest.
89 Artistic
Artistic occupations frequently involve working with forms, designs and patterns. They often require self-expression and the work can be done without following a clear set of rules.
72 Enterprising
Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
50 Social
Social occupations frequently involve working with, communicating with, and teaching people. These occupations often involve helping or providing service to others.
44 Conventional
Conventional occupations frequently involve following set procedures and routines. These occupations can include working with data and details more than with ideas. Usually there is a clear line of authority to follow.
39 Investigative
Investigative occupations frequently involve working with ideas, and require an extensive amount of thinking. These occupations can involve searching for facts and figuring out problems mentally.
17 Realistic
Realistic occupations frequently involve work activities that include practical, hands-on problems and solutions. They often deal with plants, animals, and real-world materials like wood, tools, and machinery. Many of the occupations require working outside, and do not involve a lot of paperwork or working closely with others.
WORK VALUES:
Work values elements are ranked by extent.
75 Achievement-Mean Extent
Occupations that satisfy this work value are results oriented and allow employees to use their strongest abilities, giving them a feeling of accomplishment. Corresponding needs are Ability Utilization and Achievement.
70 Independence-Mean Extent
Occupations that satisfy this work value allow employs to work on their own and make decisions. Corresponding needs are Creativity, Responsibility and Autonomy.
64 Working Conditions-Mean Extent
Occupations that satisfy this work value offer job security and good working conditions. Corresponding needs are Activity, Compensation, Independence, Security, Variety and Working Conditions.
63 Recognition-Mean Extent
Occupations that satisfy this work value offer advancement, potential for leadership, and are often considered prestigious. Corresponding needs are Advancement, Authority, Recognition and Social Status.
50 Support-Mean Extent
Occupations that satisfy this work value offer supportive management that stands behind employees. Corresponding needs are Company Policies, Supervision: Human Relations and Supervision: Technical.
45 Relationships-Mean Extent
Occupations that satisfy this work value allow employees to provide service to others and work with co-workers in a friendly non-competitive environment. Corresponding needs are Co-workers, Moral Values and Social Service.
84 Working Conditions
Workers on this job have good working conditions
81 Creativity
Workers on this job try out their own ideas
75 Achievement
Workers on this job get a feeling of accomplishment
75 Ability Utilization
Workers on this job make use of their individual abilities
75 Authority
Workers on this job give directions and instructions to others
72 Compensation
Workers on this job are paid well in comparison with other workers
69 Company Policies and Practices
Workers on this job are treated fairly by the company
69 Activity
Workers on this job are busy all the time
69 Autonomy
Workers on this job plan their work with little supervision
63 Co-workers
Workers on this job have co-workers who are easy to get along with
63 Variety
Workers on this job have something different to do every day
59 Security
Workers on this job have steady employment
59 Recognition
Workers on this job receive recognition for the work they do
59 Responsibility
Workers on this job make decisions on their own
59 Social Status
Workers on this job are looked up to by others in their company and their community
56 Advancement
Workers on this job have opportunities for advancement
50 Supervision, Human Relations
Workers on this job have supervisors who back up their workers with management
47 Moral Values
Workers on this job are never pressured to do things that go against their sense of right and wrong
34 Independence
Workers on this job do their work alone
31 Supervision, Technical
Workers on this job have supervisors who train their workers well
25 Social Service
Workers on this job have work where they do things for other people
CROSSWALKS:
| DOT91 (Dictionary of Occupational Titles): |
164117018 Media Director 164167010 Account Executive 163117018 Manager, Promotion 164117014 Manager, Advertising Agency 159167022 Executive Producer, Promos 164117010 Manager, Advertising |
| AIM97 (Apprenticeship Information Management): |
No crosswalks |
| CEN90 (1990 Census Occupations): |
013 Managers, Marketing, Advertising, and Public Relations |
| CIP90 (Classification of Instructional Programs): |
080902 Hotel/Motel Services Marketing Operations 090201 Advertising 500602 Film-Video Making/Cinematography and Production 090701 Radio and Television Broadcasting 080901 Hospitality and Recreation Marketing Operations, General 520902 Hotel/Motel and Restaurant Management 521401 Business Marketing and Marketing Management |
| GOE93 (Guide for Occupational Exploration): |
110901 Promotion: Sales |
| MOC97 (Military Occupational Codes): |
No crosswalks |
| OES98 (Occupational Employment Statistics): |
13011 Marketing, Advertising, and Public Relations Managers |
| OPM97 (Office of Personnel Management Occupations): |
1081 Public Information 1035 Public Affairs 0011 Bond Sales Promotion |
| SOC98 (Standard Occupational Classification): |
11-2011 Advertising and Promotions Managers |
