|
TITLE(s): MEDIA DIRECTOR (profess. & kin.) Plans and administers media programs in advertising department: Confers with representatives of advertising agencies, product managers, and corporate advertising staff to establish media goals, objectives, and strategies within corporate advertising budget. Confers with advertising agents or media representatives to select specific programs and negotiate advertising to ensure optimum use of budgeted funds and long-term contracts. Adjusts broadcasting schedules due to program cancellations. Studies demographic data and consumer profiles to identify target audiences of media advertising. Reads trade journals and professional literature to stay informed of trends, innovations, and changes that affect media planning. GOE: 11.09.01 STRENGTH: S GED: R5 M4 L5 SVP: 8 DLU: 89 ONET CROSSWALK: 13011A Advertising and Promotions Managers |
Language Translations | | Espaρol | Children | Lawyers | E-mail "Immigration Superhighway", "Immigration Central", "Immigration Assistant", "Immigration Expert", "Immigration Expert Pro" and "Immigration USA" are trademarks of Information Technology Associates.
© 1995 - 2015 Photius Coutsoukis and Information
Technology Associates (All Rights Reserved).
|
Previous Next Contents ONET About
CODE: 164.117-018 Buy the DOT: Download
TITLE(s):
MEDIA DIRECTOR (profess. & kin.)
Plans and administers media programs in advertising department: Confers with representatives of
advertising agencies, product managers, and corporate advertising staff to establish media goals,
objectives, and strategies within corporate advertising budget. Confers with advertising agents or
media representatives to select specific programs and negotiate advertising to ensure optimum use of
budgeted funds and long-term contracts. Adjusts broadcasting schedules due to program cancellations.
Studies demographic data and consumer profiles to identify target audiences of media advertising.
Reads trade journals and professional literature to stay informed of trends, innovations, and
changes that affect media planning.
GOE: 11.09.01 STRENGTH: S GED: R5 M4 L5 SVP: 8 DLU: 89
ONET CROSSWALK: 13011A Advertising and Promotions Managers
© 1995 - 2015 Photius Coutsoukis and Information Technology Associates (All Rights Reserved). Revised 26-May-03