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TITLE: Public Relations Specialists and Publicity Writers
DEFINITION: Engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. Prepare and arrange displays, make speeches, and perform related publicity efforts.
TASKS:
1. Plans and directs development and communication of informational programs designed to keep public informed of client's products, accomplishments, or agenda.
2. Prepares and distributes fact sheets, news releases, photographs, scripts, motion pictures, or tape recordings to media representatives and others.
3. Promotes sales and/or creates goodwill for client's products, services, or persona by coordinating exhibits, lectures, contests, or public appearances.
4. Prepares or edits organizational publications, such as newsletters to employees or public or stockholders' reports to favorably present client's viewpoint.
5. Studies needs, objectives, and policies of organization or individual seeking to influence public opinion or promote specific products.
6. Conducts market and public opinion research to introduce or test specific products or measure public opinion.
7. Counsels clients in effective ways of communicating with public.
8. Consults with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals.
9. Purchases advertising space and time as required to promote client's product or agenda.
10. Arranges for and conducts public-contact programs designed to meet client's objectives.
11. Confers with production and support personnel to coordinate production of advertisements and promotions.
12. Represents client during community projects and at public, social, and business gatherings.
KNOWLEDGE:
Knowledge elements are ranked by importance.
85 Sales and Marketing
Knowledge of principles and methods involved in showing, promoting, and selling products or services. This includes marketing strategies and tactics, product demonstration and sales techniques, and sales control systems
70 Communications and Media
Knowledge of media production, communication, and dissemination techniques and methods including alternative ways to inform and entertain via written, oral, and visual media
65 Telecommunications
Knowledge of transmission, broadcasting, switching, control, and operation of telecommunications systems
65 Mathematics
Knowledge of numbers, their operations, and interrelationships including arithmetic, algebra, geometry, calculus, statistics, and their applications
60 Psychology
Knowledge of human behavior and performance, mental processes, psychological research methods, and the assessment and treatment of behavioral and affective disorders
55 English Language
Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar
50 Clerical
Knowledge of administrative and clerical procedures and systems such as word processing systems, filing and records management systems, stenography and transcription, forms design principles, and other office procedures and terminology
50 Education and Training
Knowledge of instructional methods and training techniques including curriculum design principles, learning theory, group and individual teaching techniques, design of individual development plans, and test design principles
45 Sociology and Anthropology
Knowledge of group behavior and dynamics, societal trends and influences, cultures, their history, migrations, ethnicity, and origins
40 Customer and Personal Service
Knowledge of principles and processes for providing customer and personal services including needs assessment techniques, quality service standards, alternative delivery systems, and customer satisfaction evaluation techniques
40 Administration and Management
Knowledge of principles and processes involved in business and organizational planning, coordination, and execution. This includes strategic planning, resource allocation, manpower modeling, leadership techniques, and production methods
35 Law, Government and Jurisprudence
Knowledge of laws, legal codes, court procedures, precedents, government regulations, executive orders, agency rules, and the democratic political process
35 Computers and Electronics
Knowledge of electric circuit boards, processors, chips, and computer hardware and software, including applications and programming
35 Economics and Accounting
Knowledge of economic and accounting principles and practices, the financial markets, banking, and the analysis and reporting of financial data
30 Geography
Knowledge of various methods for describing the location and distribution of land, sea, and air masses including their physical locations, relationships, and characteristics
25 Personnel and Human Resources
Knowledge of policies and practices involved in personnel/human resource functions. This includes recruitment, selection, training, and promotion regulations and procedures; compensation and benefits packages; labor relations and negotiation strategies; and personnel information systems
25 Therapy and Counseling
Knowledge of information and techniques needed to rehabilitate physical and mental ailments and to provide career guidance including alternative treatments, rehabilitation equipment and its proper use, and methods to evaluate treatment effects
20 Physics
Knowledge and prediction of physical principles, laws, and applications including air, water, material dynamics, light, atomic principles, heat, electric theory, earth formations, and meteorological and related natural phenomena
20 Design
Knowledge of design techniques, principles, tools and instruments involved in the production and use of precision technical plans, blueprints, drawings, and models
20 Public Safety and Security
Knowledge of weaponry, public safety, and security operations, rules, regulations, precautions, prevention, and the protection of people, data, and property
15 Fine Arts
Knowledge of theory and techniques required to produce, compose, and perform works of music, dance, visual arts, drama, and sculpture
15 History and Archeology
Knowledge of past historical events and their causes, indicators, and impact on particular civilizations and cultures
15 Building and Construction
Knowledge of materials, methods, and the appropriate tools to construct objects, structures, and buildings
15 Engineering and Technology
Knowledge of equipment, tools, mechanical devices, and their uses to produce motion, light, power, technology, and other applications
10 Mechanical
Knowledge of machines and tools, including their designs, uses, benefits, repair, and maintenance
10 Philosophy and Theology
Knowledge of different philosophical systems and religions, including their basic principles, values, ethics, ways of thinking, customs, and practices, and their impact on human culture
10 Production and Processing
Knowledge of inputs, outputs, raw materials, waste, quality control, costs, and techniques for maximizing the manufacture and distribution of goods
10 Transportation
Knowledge of principles and methods for moving people or goods by air, rail, sea, or road, including their relative costs, advantages, and limitations
5 Biology
Knowledge of plant and animal living tissue, cells, organisms, and entities, including their functions, interdependencies, and interactions with each other and the environment
5 Medicine and Dentistry
Knowledge of the information and techniques needed to diagnose and treat injuries, diseases, and deformities. This includes symptoms, treatment alternatives, drug properties and interactions, and preventive health-care measures
5 Chemistry
Knowledge of the composition, structure, and properties of substances and of the chemical processes and transformations that they undergo. This includes uses of chemicals and their interactions, danger signs, production techniques, and disposal methods
SKILLS:
Skills elements are ranked by importance.
96 Writing
Communicating effectively with others in writing as indicated by the needs of the audience
96 Speaking
Talking to others to effectively convey information
92 Information Gathering
Knowing how to find information and identifying essential information
92 Identification of Key Causes
Identifying the things that must be changed to achieve a goal
92 Persuasion
Persuading others to approach things differently
88 Critical Thinking
Using logic and analysis to identify the strengths and weaknesses of different approaches
88 Implementation Planning
Developing approaches for implementing an idea
83 Active Listening
Listening to what other people are saying and asking questions as appropriate
83 Social Perceptiveness
Being aware of others' reactions and understanding why they react the way they do
83 Coordination
Adjusting actions in relation to others' actions
83 Information Organization
Finding ways to structure or classify multiple pieces of information
83 Idea Generation
Generating a number of different approaches to problems
83 Idea Evaluation
Evaluating the likely success of an idea in relation to the demands of the situation
83 Solution Appraisal
Observing and evaluating the outcomes of a problem solution to identify lessons learned or redirect efforts
79 Synthesis/Reorganization
Reorganizing information to get a better approach to problems or tasks
79 Judgment and Decision Making
Weighing the relative costs and benefits of a potential action
79 Visioning
Developing an image of how a system should work under ideal conditions
79 Reading Comprehension
Understanding written sentences and paragraphs in work related documents
75 Identifying Downstream Consequences
Determining the long-term outcomes of a change in operations
75 Problem Identification
Identifying the nature of problems
75 Active Learning
Working with new material or information to grasp its implications
71 Service Orientation
Actively looking for ways to help people
67 Time Management
Managing one's own time and the time of others
67 Monitoring
Assessing how well one is doing when learning or doing something
67 Management of Material Resources
Obtaining and seeing to the appropriate use of equipment, facilities, and materials needed to do certain work
63 Negotiation
Bringing others together and trying to reconcile differences
63 Systems Evaluation
Looking at many indicators of system performance, taking into account their accuracy
63 Learning Strategies
Using multiple approaches when learning or teaching new things
58 Systems Perception
Determining when important changes have occurred in a system or are likely to occur
54 Operations Analysis
Analyzing needs and product requirements to create a design
54 Instructing
Teaching others how to do something
50 Management of Personnel Resources
Motivating, developing, and directing people as they work, identifying the best people for the job
50 Product Inspection
Inspecting and evaluating the quality of products
42 Management of Financial Resources
Determining how money will be spent to get the work done, and accounting for these expenditures
42 Mathematics
Using mathematics to solve problems
38 Science
Using scientific methods to solve problems
33 Equipment Selection
Determining the kind of tools and equipment needed to do a job
29 Operation and Control
Controlling operations of equipment or systems
29 Testing
Conducting tests to determine whether equipment, software, or procedures are operating as expected
17 Operation Monitoring
Watching gauges, dials, or other indicators to make sure a machine is working properly
17 Programming
Writing computer programs for various purposes
13 Technology Design
Generating or adapting equipment and technology to serve user needs
4 Repairing
Repairing machines or systems using the needed tools
4 Equipment Maintenance
Performing routine maintenance and determining when and what kind of maintenance is needed
4 Troubleshooting
Determining what is causing an operating error and deciding what to do about it .
ABILITIES:
Abilities elements are ranked by importance.
95 Oral Expression
The ability to communicate information and ideas in speaking so others will understand
95 Written Expression
The ability to communicate information and ideas in writing so others will understand
90 Oral Comprehension
The ability to listen to and understand information and ideas presented through spoken words and sentences
85 Speech Clarity
The ability to speak clearly so that it is understandable to a listener
80 Fluency of Ideas
The ability to come up with a number of ideas about a given topic. It concerns the number of ideas produced and not the quality, correctness, or creativity of the ideas.
70 Written Comprehension
The ability to read and understand information and ideas presented in writing
70 Speech Recognition
The ability to identify and understand the speech of another person
70 Near Vision
The ability to see details of objects at a close range (within a few feet of the observer)
70 Originality
The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem
65 Inductive Reasoning
The ability to combine separate pieces of information, or specific answers to problems, to form general rules or conclusions. It includes coming up with a logical explanation for why a series of seemingly unrelated events occur together.
65 Deductive Reasoning
The ability to apply general rules to specific problems to come up with logical answers. It involves deciding if an answer makes sense.
60 Visualization
The ability to imagine how something will look after it is moved around or when its parts are moved or rearranged
55 Mathematical Reasoning
The ability to understand and organize a problem and then to select a mathematical method or formula to solve the problem
55 Number Facility
The ability to add, subtract, multiply, or divide quickly and correctly
50 Speed of Closure
The ability to quickly make sense of information that seems to be without meaning or organization. It involves quickly combining and organizing different pieces of information into a meaningful pattern
50 Information Ordering
The ability to correctly follow a given rule or set of rules in order to arrange things or actions in a certain order. The things or actions can include numbers, letters, words, pictures, procedures, sentences, and mathematical or logical operations.
45 Selective Attention
The ability to concentrate and not be distracted while performing a task over a period of time
45 Auditory Attention
The ability to focus on a single source of auditory (hearing) information in the presence of other distracting sounds
40 Wrist-Finger Speed
The ability to make fast, simple, repeated movements of the fingers, hands, and wrists
40 Memorization
The ability to remember information such as words, numbers, pictures, and procedures
35 Problem Sensitivity
The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem.
35 Time Sharing
The ability to efficiently shift back and forth between two or more activities or sources of information (such as speech, sounds, touch, or other sources)
30 Flexibility of Closure
The ability to identify or detect a known pattern (a figure, object, word, or sound) that is hidden in other distracting material
30 Category Flexibility
The ability to produce many rules so that each rule tells how to group (or combine) a set of things in a different way.
30 Far Vision
The ability to see details at a distance
25 Perceptual Speed
The ability to quickly and accurately compare letters, numbers, objects, pictures, or patterns. The things to be compared may be presented at the same time or one after the other. This ability also includes comparing a presented object with a remembered object
25 Trunk Strength
The ability to use one's abdominal and lower back muscles to support part of the body repeatedly or continuously over time without "giving out" or fatiguing
15 Sound Localization
The ability to tell the direction from which a sound originated
15 Arm-Hand Steadiness
The ability to keep the hand and arm steady while making an arm movement or while holding the arm and hand in one position
15 Manual Dexterity
The ability to quickly make coordinated movements of one hand, a hand together with its arm, or two hands to grasp, manipulate, or assemble objects
15 Finger Dexterity
The ability to make precisely coordinated movements of the fingers of one or both hands to grasp, manipulate, or assemble very small objects
15 Depth Perception
The ability to judge which of several objects is closer or farther away from the observer, or to judge the distance between an object and the observer
15 Control Precision
The ability to quickly and repeatedly make precise adjustments in moving the controls of a machine or vehicle to exact positions
15 Visual Color Discrimination
The ability to match or detect differences between colors, including shades of color and brightness
15 Hearing Sensitivity
The ability to detect or tell the difference between sounds that vary over broad ranges of pitch and loudness
10 Stamina
The ability to exert one's self physically over long periods of time without getting winded or out of breath
10 Peripheral Vision
The ability to see objects or movement of objects to one's side when the eyes are focused forward
10 Night Vision
The ability to see under low light conditions
10 Gross Body Coordination
The ability to coordinate the movement of the arms, legs, and torso together in activities where the whole body is in motion
10 Extent Flexibility
The ability to bend, stretch, twist, or reach out with the body, arms, and/or legs
10 Spatial Orientation
The ability to know one's location in relation to the environment, or to know where other objects are in relation to one's self
10 Speed of Limb Movement
The ability to quickly move the arms or legs
10 Reaction Time
The ability to quickly respond (with the hand, finger, or foot) to one signal (sound, light, picture, etc.) when it appears
10 Multilimb Coordination
The ability to coordinate movements of two or more limbs together (for example, two arms, two legs, or one leg and one arm) while sitting, standing, or lying down. It does not involve performing the activities while the body is in motion
5 Response Orientation
The ability to choose quickly and correctly between two or more movements in response to two or more signals (lights, sounds, pictures, etc.). It includes the speed with which the correct response is started with the hand, foot, or other body parts
5 Gross Body Equilibrium
The ability to keep or regain one's body balance or stay upright when in an unstable position
5 Glare Sensitivity
The ability to see objects in the presence of glare or bright lighting
WORK ACTIVITIES:
Work activities elements are ranked by importance.
96 Communicating With Persons Outside Organization
Communicating with persons outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged face-to-face, in writing, or via telephone/electronic transfer.
88 Getting Information Needed to Do the Job
Observing, receiving, and otherwise obtaining information from all relevant sources.
79 Making Decisions and Solving Problems
Combining, evaluating, and reasoning with information and data to make decisions and solve problems. These processes involve making decisions about the relative importance of information and choosing the best solution.
79 Judging Qualities of Things, Services, or People
Making judgments about or assessing the value, importance, or quality of things or people.
75 Organizing, Planning, and Prioritizing
Developing plans to accomplish work, and prioritizing and organizing one's own work.
75 Establishing and Maintaining Relationships
Developing constructive and cooperative working relationships with others.
71 Updating and Using Job-Relevant Knowledge
Keeping up-to-date technically and knowing one's own jobs' and related jobs' functions.
71 Selling or Influencing Others
Convincing others to buy merchandise/goods, or otherwise changing their minds or actions.
71 Communicating With Other Workers
Providing information to supervisors, fellow workers, and subordinates. This information can be exchanged face-to-face, in writing, or via telephone/electronic transfer.
63 Thinking Creatively
Originating, inventing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
58 Providing Consultation and Advice to Others
Providing consultation and expert advice to management or other groups on technical, systems-related, or process related topics.
58 Identifying Objects, Actions, and Events
Identifying information received by making estimates or categorizations, recognizing differences or similarities, or sensing changes in circumstances or events.
58 Performing For or Working With Public
Performing for people or dealing directly with the public, including serving persons in restaurants and stores, and receiving clients or guests.
58 Analyzing Data or Information
Identifying underlying principles, reasons, or facts by breaking down information or data into separate parts.
54 Scheduling Work and Activities
Scheduling events, programs, activities, as well as the work of others.
54 Estimating Needed Characteristics
Estimating the Characteristics of Materials, Products, Events, or Information: Estimating sizes, distances, and quantities, or determining time, costs, resources, or materials needed to perform a work activity.
54 Processing Information
Compiling, coding, categorizing, calculating, tabulating, auditing, verifying, or processing information or data.
54 Evaluating Information Against Standards
Evaluating information against a set of standards and verifying that it is correct.
50 Implementing Ideas or Programs
Conducting or carrying out work procedures and activities in accord with one's own ideas or information provided through directions/instructions for purposes of installing, modifying, preparing, delivering, constructing, integrating, finishing, or completing programs, systems, structures, or products.
50 Monitor Processes, Material, or Surroundings
Monitoring and reviewing information from materials, events, or the environment, often to detect problems or to find out when things are finished.
46 Developing Objectives and Strategies
Establishing long range objectives and specifying the strategies and actions to achieve these objectives.
42 Performing Administrative Activities
Approving requests, handling paperwork, and performing day-to-day administrative tasks.
42 Coordinating Work and Activities of Others
Coordinating members of a work group to accomplish tasks.
38 Handling and Moving Objects
Using one's own hands and arms in handling, installing, forming, positioning, and moving materials, or in manipulating things, including the use of keyboards.
38 Interacting With Computers
Controlling computer functions by using programs, setting up functions, writing software, or otherwise communicating with computer systems.
38 Monitoring and Controlling Resources
Monitoring and controlling resources and overseeing the spending of money.
38 Interpreting Meaning of Information to Others
Translating or explaining what information means and how it can be understood or used to support responses or feedback to others.
38 Documenting or Recording Information
Entering, transcribing, recording, storing, or maintaining information in either written form or by electronic/magnetic recording.
33 Operating Vehicles or Equipment
Running, maneuvering, navigating, or driving vehicles or mechanized equipment, such as forklifts, passenger vehicles, aircraft, or water craft.
33 Teaching Others
Identifying educational needs, developing formal training programs or classes, and teaching or instructing others.
29 Resolving Conflict or Negotiating with Others
Handling complaints, arbitrating disputes, and resolving grievances, or otherwise negotiating with others.
25 Performing General Physical Activities
Performing physical activities that require moving one's whole body, such as in climbing, lifting, balancing, walking, stooping, where the activities often also require considerable use of the arms and legs, such as in the physical handling of materials.
25 Coaching and Developing Others
Identifying developmental needs of others and coaching or otherwise helping others to improve their knowledge or skills.
21 Guiding, Directing and Motivating Subordinates
Providing guidance and direction to subordinates, including setting performance standards and monitoring subordinates.
17 Assisting and Caring for Others
Providing assistance or personal care to others.
17 Developing and Building Teams
Encouraging and building mutual trust, respect, and cooperation among team members.
13 Controlling Machines and Processes
Using either control mechanisms or direct physical activity to operate machines or processes (not including computers or vehicles).
13 Inspecting Equipment, Structures, or Material
Inspecting or diagnosing equipment, structures, or materials to identify the causes of errors or other problems or defects.
13 Drafting and Specifying Technical Devices
Providing documentation, detailed instructions, drawings, or specifications to inform others about how devices, parts, equipment, or structures are to be fabricated, constructed, assembled, modified, maintained, or used.
8 Repairing and Maintaining Mechanical Equipment
Fixing, servicing, aligning, setting up, adjusting, and testing machines, devices, moving parts, and equipment that operate primarily on the basis of mechanical (not electronic) principles.
8 Repairing and Maintaining Electrical Equipment
Fixing, servicing, adjusting, regulating, calibrating, fine-tuning, or testing machines, devices, and equipment that operate primarily on the basis of electrical or electronic (not mechanical) principles.
4 Staffing Organizational Units
Recruiting, interviewing, selecting, hiring, and promoting persons for the organization.
WORK CONTEXT:
Work context elements are ranked by frequency (F), importance (I), responsibility (R), amount of contact (C), how serious (S), objective vs. subjective (O), automation (A), extent of frustration (E), responsible for health and safety (H), likelihood of injury (L), degree of injury (D) .
92 (I) Deal With External Customers
How important are interactions requiring the worker to: Deal with external customers (e.g., retail sales) or the public in general (e.g., police work)?
88 (I) Persuade Someone to a Course of Action
How important are interactions requiring the worker to: Persuade someone to a course of action (informally) or influence others to buy something (to sell)?
87 (C) Job-Required Social Interaction
How much does this job require the worker to be in contact (face-to-face, by telephone, or otherwise) with others in order to perform it?
85 (F) Indoors
How frequently does this job require the worker to work: Indoors
70 (F) Sitting
How much time in a usual work period does the worker spend: Sitting?
70 (O) Objective or Subjective Information
How objective or subjective is the information communicated in this job?
68 (I) Provide a Service to Others
How important are interactions requiring the worker to: Provide a service to others (e.g., customers)?
64 (I) Coordinate or Lead Others
How important are interactions requiring the worker to: Coordinate or lead others in accomplishing work activities (not supervision)?
60 (I) Importance of Being Sure All Is Done
How important is it to be sure that all the details of this job are performed and everything is done completely?
52 (I) Importance of Being Exact or Accurate
How important is being very exact or highly accurate in performing this job?
50 (F) Standing
How much time in a usual work period does the worker spend: Standing?
50 (F) Outdoors
How frequently does this job require the worker to work: Outdoors
48 (I) Supervise, Coach, Train Others
How important are interactions requiring the worker to: Supervise, coach, train, or develop other employees?
45 (F) Walking or Running
How much time in a usual work period does the worker spend: Walking or running?
43 (R) Responsibility for Outcomes and Results
How responsible is the worker for work outcomes and results of other workers?
40 (F) Using Hands on Objects, Tools, Controls
How much time in a usual work period does the worker spend: Using hands to handle, control, or feel objects, tools or controls?
40 (F) Frequency in Conflict Situations
How frequently do the job requirements place the worker in conflict situations?
40 (I) Importance of Being Aware of New Events
How important is being constantly aware of either frequently changing events (e.g. security guard watching for shoplifters) or infrequent events (e.g. radar operator watching for tornadoes) to performing this job?
37 (S) Consequence of Error
How serious would the result usually be if the worker made a mistake that was not readily correctable?
35 (F) Deal With Unpleasant or Angry People
How frequently does the worker have to deal with unpleasant, angry, or discourteous individuals as part of the job requirements?
33 (E) Frustrating Circumstances
To what extent do frustrating circumstances ("road blocks" to work that are beyond the worker's control) hinder the accomplishment of this job?
28 (I) Take a Position Opposed to Others
How important are interactions requiring the worker to: Take a position opposed to coworkers or others?
25 (F) Making Repetitive Motions
How much time in a usual work period does the worker spend: Making repetitive motions?
24 (I) Importance of Repeating Same Tasks
How important is repeating the same physical activities (e.g., key entry) or mental activities (e.g., checking entries in a ledger) over and over, without stopping, to performing this job?
20 (F) Extremely Bright or Inadequate Lighting
How often during a usual work period is the worker exposed to the following conditions: Extremely bright or inadequate lighting conditions?
20 (F) Hazardous Situations
How often does this job require the worker to be exposed to harardous situations? Hazardous Situations involving likely cuts, bites, stings, or minor burns
20 (D) Diseases or Infections
If injury, due to exposure to diseases/infection, were to occur while performing this job, how serious would be the likely outcome? Diseases/Infections (e.g., patient care, some laboratory work, sanitation control, etc.)
20 (F) Sounds or Noise Levels Are Distracting
How often during a usual work period is the worker exposed to the following conditions: Sounds and noise levels that are distracting and uncomfortable?
20 (A) Degree of Automation
Indicate the level of automation of this job.
17 (L) Diseases or Infections
What is the likelihood that the worker would be injured as a result of being exposed to diseases/infections while performing this job? Diseases/Infections (e.g., patient care, some laboratory work, sanitation control, etc.)
15 (F) Very Hot
How often during a usual work period is the worker exposed to the following conditions: Very hot (above 90 F) or very cold (under 32 F) temperatures?
15 (F) Diseases or Infections
How often does this job require the worker to be exposed to diseases/infection? Diseases/Infections (e.g., patient care, some laboratory work, sanitation control, etc.)
12 (I) Pace Determined by Speed of Equipment
How important is it to this job that the pace is determined by the speed of equipment or machinery? (This does not refer to keeping busy at all times on this job.)
10 (F) Bending or Twisting the Body
How much time in a usual work period does the worker spend: Bending or twisting the body?
10 (F) Contaminants
How often during a usual work period is the worker exposed to the following conditions: Contaminants (pollutants, gases, dust, odors, etc.)?
10 (F) Deal With Physically Aggressive People
How frequently does this job require the worker to deal with physical aggression of violent individuals?
9 (L) Hazardous Situations
What is the likelihood that the worker would be injured as a result of being exposed to hazardous situations while performing this job? Hazardous Situations involving likely cuts, bites, stings, or minor burns
8 (D) High Places
If injury, due to exposure to high places, were to occur while performing this job, how serious would be the likely outcome? High Places (e.g., heights above 8 feet on ladders, poles, scaffolding, catwalks, etc.)
8 (D) Hazardous Situations
If injury, due to exposure to hazardous situations, were to occur while performing this job, how serious would be the likely outcome? Hazardous Situations involving likely cuts, bites, stings, or minor burns
6 (H) Responsible for Health and Safety of Others
How responsible is the worker for others' health and safety on this job?
5 (F) Radiation
How often does this job require the worker to be exposed to radiation?
5 (F) High Places
How often does this job require the worker to be exposed to high places? High Places (e.g., heights above 8 feet on ladders, poles, scaffolding, catwalks, etc.)
5 (F) Climbing Ladders, Scaffolds, Poles, etc.
How much time in a usual work period does the worker spend: Climbing ladders, scaffolds, poles, etc?
5 (F) Kneeling, Crouching or Crawling
How much time in a usual work period does the worker spend: Kneeling, stooping, crouching or crawling?
5 (F) Keeping or Regaining Balance
How much time in a usual work period does the worker spend: Keeping or regaining balance?
5 (F) Common Protective or Safety Attire
How often does the worker wear: Common protective or safety attire, such as safety shoes, glasses, gloves, hearing protection, hard-hat, or personal flotation device?
5 (F) Hazardous Equipment
How often does this job require the worker to be exposed to harardous equipment? Hazardous Equipment (e.g., saws, machinery/mechanical parts include exposure to vehicular traffic, but not driving a vehicle)
3 (L) Radiation
What is the likelihood that the worker would be injured as a result of being exposed to radiation while performing this job?
3 (L) High Places
What is the likelihood that the worker would be injured as a result of being exposed to high places while performing this job? High Places (e.g., heights above 8 feet on ladders, poles, scaffolding, catwalks, etc.)
INTERESTS:
Interest elements are ranked by occupational interest.
83 Enterprising
Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
67 Artistic
Artistic occupations frequently involve working with forms, designs and patterns. They often require self-expression and the work can be done without following a clear set of rules.
56 Social
Social occupations frequently involve working with, communicating with, and teaching people. These occupations often involve helping or providing service to others.
33 Conventional
Conventional occupations frequently involve following set procedures and routines. These occupations can include working with data and details more than with ideas. Usually there is a clear line of authority to follow.
33 Investigative
Investigative occupations frequently involve working with ideas, and require an extensive amount of thinking. These occupations can involve searching for facts and figuring out problems mentally.
17 Realistic
Realistic occupations frequently involve work activities that include practical, hands-on problems and solutions. They often deal with plants, animals, and real-world materials like wood, tools, and machinery. Many of the occupations require working outside, and do not involve a lot of paperwork or working closely with others.
WORK VALUES:
Work values elements are ranked by extent.
78 Achievement-Mean Extent
Occupations that satisfy this work value are results oriented and allow employees to use their strongest abilities, giving them a feeling of accomplishment. Corresponding needs are Ability Utilization and Achievement.
74 Independence-Mean Extent
Occupations that satisfy this work value allow employs to work on their own and make decisions. Corresponding needs are Creativity, Responsibility and Autonomy.
63 Working Conditions-Mean Extent
Occupations that satisfy this work value offer job security and good working conditions. Corresponding needs are Activity, Compensation, Independence, Security, Variety and Working Conditions.
62 Recognition-Mean Extent
Occupations that satisfy this work value offer advancement, potential for leadership, and are often considered prestigious. Corresponding needs are Advancement, Authority, Recognition and Social Status.
51 Support-Mean Extent
Occupations that satisfy this work value offer supportive management that stands behind employees. Corresponding needs are Company Policies, Supervision: Human Relations and Supervision: Technical.
46 Relationships-Mean Extent
Occupations that satisfy this work value allow employees to provide service to others and work with co-workers in a friendly non-competitive environment. Corresponding needs are Co-workers, Moral Values and Social Service.
88 Creativity
Workers on this job try out their own ideas
78 Achievement
Workers on this job get a feeling of accomplishment
78 Ability Utilization
Workers on this job make use of their individual abilities
72 Recognition
Workers on this job receive recognition for the work they do
69 Working Conditions
Workers on this job have good working conditions
69 Responsibility
Workers on this job make decisions on their own
69 Compensation
Workers on this job are paid well in comparison with other workers
66 Co-workers
Workers on this job have co-workers who are easy to get along with
66 Company Policies and Practices
Workers on this job are treated fairly by the company
66 Variety
Workers on this job have something different to do every day
66 Autonomy
Workers on this job plan their work with little supervision
63 Activity
Workers on this job are busy all the time
63 Security
Workers on this job have steady employment
59 Social Status
Workers on this job are looked up to by others in their company and their community
59 Advancement
Workers on this job have opportunities for advancement
56 Authority
Workers on this job give directions and instructions to others
56 Supervision, Human Relations
Workers on this job have supervisors who back up their workers with management
50 Independence
Workers on this job do their work alone
38 Social Service
Workers on this job have work where they do things for other people
34 Moral Values
Workers on this job are never pressured to do things that go against their sense of right and wrong
31 Supervision, Technical
Workers on this job have supervisors who train their workers well
CROSSWALKS:
| DOT91 (Dictionary of Occupational Titles): |
165167010 Sales-Service Promoter 165167014 Public-Relations Representative 165017010 Lobbyist |
| AIM97 (Apprenticeship Information Management): |
No crosswalks |
| CEN90 (1990 Census Occupations): |
197 Public Relations Specialists |
| CIP90 (Classification of Instructional Programs): |
080204 Business Services Marketing Operations 090501 Public Relations and Organizational Communications |
| GOE93 (Guide for Occupational Exploration): |
110903 Promotion: Public Relations 110901 Promotion: Sales |
| MOC97 (Military Occupational Codes): |
2412 Public Affairs Officer 2430 Press Officer 2412 Public Affairs Officer PA Photojournalist 3N000 Public Affairs Manager INF Public Information 46Z Public Affairs Chief 46A Public Affairs, General 03 Public and International Affairs 3N090 Public Affairs 9674 Public Affairs Management Officer 35P4 Public Affairs 4301 Basic Public Affairs Officer 35P1 Public Affairs 4302 Public Affairs Officer JO Journalists 4341 Combat Correspondent 35P3 Public Affairs |
| OES98 (Occupational Employment Statistics): |
34008 Public Relations Specialists and Publicity Writers |
| OPM97 (Office of Personnel Management Occupations): |
1081 Public Information 1099 Information and Arts Student Trainee 1035 Public Affairs |
| SOC98 (Standard Occupational Classification): |
27-3031 Public Relations Specialists |
